In this article, we will be taking you through the best free SEO tools you should be using in 2021 to improve your website and get more leads for your business. But First!
What is SEO?
SEO is an abbreviation for Search Engine Optimization. This is the process of improving your website or web pages to make them more visible for search engines, Like Google, Yahoo, or Bing. Thereby getting you more visits to your website or getting you more leads for your business or service when people search for keywords relating to your business. For example, Imagine you have a website that sells Female shoes, and someone comes on Goggle and searches for ‘Buy Female Shoes’. Without SEO, there’s no way for Google to understand that you sell female shoes. And if Google doesn’t understand, you can’t be ranked on the Google SERP(Search Engine Results Page).
Types of SEO
There are four major types of SEO
- On-page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
Just as the name, This Seo process is done on your website. It is the process of helping Google and some other search engines understand the content on your page. So that your webpage would be shown for relating search queries.
So what you want to do is make research on keywords relating to your business. You would want to look for keywords that have high relevance and search volume, but less competition. Once you’ve determined the right keywords, then optimize your web page for those terms. A keyword for our earlier example can be “Female Shoes”. Also, you should have internal links on your website that links to other websites, especially websites with high authority. So as to make goggle read your site and make it more user friendly.
This is the complete opposite of on-page SEO. As this s the SEO been done outside of your website or webpages. Off-page SEO is about building trust and getting exposure which could eventually bring more leads.
Off-page SEO can be done by Link Building. Link Building is the process of making other websites link back to your website. One way of doing this is by posting your site link on blogs relevant to your area of specialization. Another way is also by scoping out the competition’s backlinks and find out what websites would allow you to post your link on their website.
Technical SEO is the actions carried out to help search engines crawl your website. As search engines and their algorithms become more complex, these requirements change which means that this type of SEO is always evolving.
One way of doing this is by having a faster website. Be sure to make sure that your images and videos are always optimized. Also, you should make sure that your website is responsive.
Local SEO is a variation of SEO that focuses on a specific area. It’s all about increasing your online presence in your community. Often, how well you rank on Google depends on your Google My Business profile. This is where you include your address, business hours, description, reviews, and photos. The search engine results pages will look at proximity, and relevance based on the user’s search query, and select your business if you meet various requirements.
What Are SEO tools?
SEO Tools are tools that can save you from a lot of work. It helps you research keywords and data analysis. It also shows you how your SEO strategy is working out and what parts could really use some tweaking.
Uber Suggests is one of the best SEO tools that can help you identify keywords. It can also take this a step further and show you the top-ranking SERPs for both long and short-tailed keywords.
This is a great alternative for the google keyword planner tool. This tool can help you find the best keywords to use, The average monthly search volume of that keyword, the cost per click (CP) for a google ad for that keyword, even the estimated competition in both paid and organic search.
Taking things a step further you also have access to how much potential traffic you can pull from each specific position on page one, the number of backlinks for page one competitors, and also the number of social shares for each URL.
You can do a lot more than keywords with uber suggests, but for the sake of this article, I’ll leave it at that. You can also download this SEO Tool as a chrome extension to use right from SERPs.
Goggle Search Console
Google Search Console lets you check your website performance in goggle SERP. All you have to do is add a piece of code to your website so the Google search console can verify that it is you.
This awesome free SEO tool is particularly useful for new websites as it can help Google index your site, This free tool can also show you how google and its users interact with your website.
This is another awesome free SEO tool in 2021. Although Woorank has free and paid options. This awesome SEO tool can analyze any website and bring reports back in seconds.
You can see what keyword a website is currently ranking for and some other really important information. You can also analyze your website to know what it is lacking from a technical and content Point of view.
Woorank also has a Mobile Optimization feature, which shows you how well your website is performing on mobile.