In this article, we would be taking a closer look at Google My Business. and also look at how it can help you get more potential customers for your business.
What is Google My Business?
It also can be called an essential tool that allows your customers or potential customers to quickly access information about your business.
It is completely free to use and will help you establish a strong presence on Google search, Google Maps, and even Google integrated smart devices.
Step by step guide to help you set up your Google My Business Account?
To set up your Google My Business account, there are 6 easy steps, here is a step by step guide that can help in getting all of the information needed to set up your Account:
Step 1: Create your account or sign in to Google My Business.
Step 2: Enter the business name and address that you are making a Google My Business Profile for. If there are multiple locations, you will have to create a Google Business profile for each of them. Also if your business does not have a location, you can add a service area instead.
Step 3: Enter your business category to your Google My Business profile to make it easier for your customers to access your business.
Step 4: You can add a phone number and website so your customers can find out more information about your business.
Step 5: Add any information that may help the customer find out more about your business. This may include hours of operation, holiday hours, products, and services provided.
Step 6: Save, and verify your information. You will be asked what type of verification option works best for you. After the verification process is complete, your Google Business profile will be made available on Google search and Google Maps.
Where does Google my Listing show on Google Search?
When a potential customer does a Google search about your business, they may see your Google listing within the right side of the screen or the center depending on the type of device they are using to make the search.
Your Google Business Listing will still show the same information for all of these search results, irrespective of the device being used, and would be optimized to best fit the screen size that is used.
How to Optimize Your Google My Business Listing?
Optimizing your Google My Business Listing will help your potential leads choose your business over other competitors within the same Google search. An optimized Google My Business listing is full of information and represents your business in a snapshot through Google Search results.
First impressions are really important when it comes to optimizing your Google My Business listing and this impression consists of these optimization strategies:
1. Make sure you fill up all information about your business
This means your Business name is correctly spelled, your website is listed, your hours of operation are included and consistent with other sources (websites).
Your phone number is shown, and your business address is correct. Don’t forget to write a detailed description of your business to help potential customers to determine your products and/or services.
2. Reply to reviewers and encourage customers to post reviews
Reviews are an integral part of your Google My Business listing and it helps potential customers make the decision to choose your business over another.
This being said, it’s important that you reply to reviews whether they are positive or negative to show customers that you are actively working to provide them with better services.
Include photos and encourage customers to take them
Including photos on your Google Business listing will give your business/services a visual advantage. If a potential customer is able to see what your business and products look like, they could be more likely to choose your business over another. You may also want to take a Google Virtual Tour.
This awesome tool shows your potential customers what your business looks like. You can also create a Google Virtual Tour yourself by downloading the Google Street View application for Android or Apple mobile devices and create 360 Virtual Tours with this DIY option.
4. Create posts through Google My Business.
You can do this by signing into your Google My Business account and selecting the “Post” option from the menu bar. This feature would let you create content similar to social media posts. Here, you can create content like updates, promotions, and information about products or services. The posts you created will be shown in the “Updates” section on your Google My Business listing when potential leads do a Google search about your business.
You should also know that you can post updates on your Google My Business listing by selecting “Posts” on the left side menu, then select “COVID-19 Update” on the top banner menu.
This section lets you give your customers updates about any changes to your business that are due to COVID-19. The post you made would also be shown in the “Updates” section on your Google My Business Listing.
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