Since its inception in 2009, WhatsApp has grown in popularity significantly. It’s one of the most well-known apps in the world, with over 2 billion active users worldwide.
WhatsApp’s normal edition is a handy tool for communicating with friends and family. If you own a business, WhatsApp Business is an excellent platform for cultivating business relationships with your clients.
So, how do WhatsApp and WhatsApp Business vary from one another? Let’s have a look at what we’ve got
WhatsApp and WhatsApp Business: What’s the Difference?
Because of WhatsApp’s popularity and simplicity, more small businesses are utilizing it to interact with clients. Since WhatsApp was designed for personal use, it became clear that a business-oriented solution was required, which led to the birth of WhatsApp Business.
Multi-device support for WhatsApp will be available in the near future, allowing you to use your account on many devices. Your WhatsApp Business account can then be controlled by many people.
Your WhatsApp Company Page
WhatsApp for Business allows you to establish a profile that is exclusive to your company’s products and services. WhatsApp Business has more functionality than standard WhatsApp, which just allows you to have a profile photo, name, and description.
Here are some of the features of the WhatsApp Business profile that you won’t find on ordinary WhatsApp:
- Business categories.
- Hours of operation.
- Business address.
- Link to your website.
- Your catalog.
WhatsApp for Business Messaging
It is critical for you to have a healthy relationship with your consumers as a business owner. WhatsApp for Businesses includes a few more messaging tools to assist you in communicating with your customers.
The following messaging features are included in the solution:
- Possibility of sending a welcoming message.
- Quick responses are appreciated.
- It is possible to leave an away message.
Below is a quick description of each of these features.
Make a label
For any business that wishes to flourish in the long run, being well-organized is essential. WhatsApp Business’s labels function aids in the organization of your account. You can provide multiple labels to each chat, as well as assigning different colors to them. This will assist you in keeping track of your orders, generating leads, and managing your WhatsApp Business account.
Messages of Greeting
You can establish automatic greeting messages in the WhatsApp Business app. When someone sends you a text for the first time on your WhatsApp Business account, or after 14 days of inactivity, they will receive a greeting text that you can personalize.
You may receive inquiries from new customers as a business owner. You’ll also have to respond to and send messages to WhatsApp numbers that haven’t been stored.
Your new consumers may ask you questions that you’ve already answered. WhatsApp for Businesses has a feature called Quick responses that helps you avoid feeling like you’re repeating yourself. To begin, go to Settings > Quick responses. You’ll be able to answer some frequently asked questions once you’ve set everything up.
If you’re unavailable, you can leave messages for your customers stating that you’ll get back to them as soon as possible. To use this option, go to WhatsApp Business’s Away message feature and turn it on. Then, during your unavailability, set up the automated messages that your customers would receive.
What is the procedure for downloading the WhatsApp for Business app?
WhatsApp Business is a free app for small businesses to download. Please be aware of the following before downloading the app:
- You may quickly convert your existing WhatsApp Messenger account information, including chat history and media, to a new WhatsApp Business account if you already have one.
- If you quit using the WhatsApp for Businesses app, you won’t be able to shift your chat history back to WhatsApp Messenger.
- As long as the accounts are tied to distinct phone numbers, you can use both the WhatsApp for Businesses app and WhatsApp Messenger at the same time. A single phone number cannot be linked to both apps at the same time.
You’ll need to better manage your consumers as your small business expands. It’s important to communicate, but you can’t expect to be on duty 24 hours a day every day.
WhatsApp for Businesses has a feature that allows you to swiftly respond to frequently requested queries while also improving your relationships.
If you’ve used WhatsApp before, the version for businesses shouldn’t be too difficult to adapt to. Why not get started now that you know how to utilize it?