Netflix and the Vision Pro Dilemma: A Closer Look at the App Exclusion

In a surprising twist, the highly anticipated Vision Pro headset by Apple is set to launch without the support of a dedicated Netflix app. According to a recent report from Bloomberg’s Mark Gurman, Netflix has opted not to develop an exclusive app for Apple’s headset and has no plans to modify its existing iPad app for compatibility.

Netflix and the Vision Pro Dilemma

Implications for Vision Pro Users

This decision implies that Vision Pro users will not enjoy the convenience of a specialized Netflix app, setting it apart from competitors like Disney Plus, Max, Amazon Prime Video, and Paramount Plus, all of which have pledged support for the headset. Instead, users desiring Netflix content will have to resort to the traditional method of accessing it through a web browser.

Drawbacks of the Web-Based Approach

This workaround is expected to lead to a less immersive viewing experience compared to the seamless interaction a dedicated app would offer. Additionally, users may face limitations such as the inability to watch content offline and potential restrictions on video resolution, given the variability in Netflix’s web app quality across different browsers.

Netflix’s History with VR Headsets

While Netflix did create an app for Meta’s Quest headsets, it’s worth noting that this app is considered relatively outdated, raising questions about Netflix’s commitment to staying at the forefront of emerging technologies.

Insights from Netflix’s Spokesperson

In response to inquiries, Netflix spokesperson Kumiko Hidaka commented, “Our members will be able to enjoy Netflix on the web browser on the Vision Pro, similar to how our members can enjoy Netflix on Macs.” As of now, Apple has not provided any official response to The Verge’s request for comments on this development.

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Vision Pro’s Unique Selling Point

Apple’s recent announcement, excluding Netflix, emphasized that the Vision Pro would debut with 3D movies and experiences from Disney Plus and Apple TV. The absence of Netflix from the $3,499 headset could potentially diminish its appeal to consumers looking to use the device primarily for streaming their favorite shows and movies.


Vision Pro’s Streaming Landscape

In summary, the lack of Netflix support on Apple’s Vision Pro marks a significant development in the headset’s launch. The choice to forgo a dedicated app raises questions about the future landscape of streaming on VR headsets and how major content providers approach collaborations with emerging technologies.

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